Please enter your name, email and zip code below to sign up!
Please enter your name, email and zip code below to sign up!
Please enter your name, email and zip code below to sign up!
Please enter your name, email and zip code below to sign up!
Please enter your name, email and zip code below to sign up!
Please enter your name, email and zip code below to sign up!
Immediately following the commitment to establish an Echelon Chapter, the Steering Committee must tackle the timeless responsibility of doing simple homework. Taking the form of research and interviews, the Steering Committee will need to conduct an internal audit of the local Salvation Army’s assets, strengths, and culture, as well as scan the environment of the local community.
The most important goal is to emerge from the Investigate stage having accomplished the following objectives:
1. Identify a pool of potential Echelon members
2. Determine the best messaging to convince target young adults to join the chapter
Make no mistake, a stakeholder analysis may be the most critical tool in the entire strategy. As the Steering Committee moves through the strategy process, finding early young adult adopters will be critical. Finding them, and providing them with a space for leadership right away will make a big difference in the end. The discussion about expectations and discovering the reasons for joining will require extended thought and exploration.
The Stakeholder Assessment helps you identify key audiences and potential members for your chapter.
Please complete the form by answering each question about these key stakeholders and their definition of success.
Perhaps the most straight forward part of the Investigation Stage is auditing the internal circumstances of the local Army. Knowing the assets, strengths, and culture of the local Army is directly connected to answering the second cluster of stakeholder questions
Please complete the Internal Audit Worksheet form for your Echelon Chapter (best completed by the appropriate Salvation Army officer representative).
As the Steering Committee takes a close look at the inside makeup of the local Army, simultaneously, it must also take stock of the trends and culture of the local environment. Each community has a distinct identity and this must be discovered to best meet local needs.
There are many opportunities to ascertain the intricacies of the political, economic, social, educational, and cultural forces. Utilizing and researching the local newspaper, local directory, Chamber of Commerce, and an Internet search engine can provide a wealth of information. You can also use a variety of techniques to accomplish this research: interview with emerging professionals, conducting focus discussion groups, and simply observing community events.
It is an important objective to discover what else exists in the community already. If a young professionals network already exists in the locality, its very existence will either be a community asset, or a liability.
Please complete the Local Environment Assessment form for your Echelon Chapter.
The Territorial Echelon Representative will reach out via email when this has been reviewed and green lit to move to the next stage.
Need help? Email Echelon Support Staff